Prof. Giuseppe Bertoli

Giuseppe Bertoli has been Full Professor of Economics and Business Management at the Department of Economics and Management of the University of Brescia since 2006, where he has been Director since 2020 and teaches International Business and Markets.

Over the years, his research interests have gradually shifted towards marketing, where he has mainly focused on brand strategies (with specific reference to brand extension, co-branding and private labels), Made in Italy and customer centricity.

He is Editor-in-Chief of the journal Micro & Macro Marketing (ANVUR class A) and author of numerous publications, including books, book chapters and articles.